Dolly Parton shared the video for her new song “We Are The Champions/We Will Rock You,” in collaboration with NBCUniversal. The video will be used to promote NBCU’s coverage of the Olympic Games Paris 2024 that begin on July 26th, 2024.
Parton teamed with NBCU to produce an Olympic-themed video that celebrates the athletes and gets people ready for the Olympic Games next year. Says Parton: “I tape it just in case I miss the live action on a certain day and watch it back as soon as possible. I laugh, I cry, I scream, there are no losers in the Olympics as they have all spent a lifetime preparing but I celebrate with the ones that go away with the gold, silver, and bronze medals.”
Jenny Storms, CMO, Entertainment and Sports, NBCUniversal, said: “Dolly Parton is an American Icon whose popularity and recognition across generations is unmatched. She is also a close member of the NBCUniversal family, an Olympic super-fan, and has a new version of two of the greatest sports anthems of all time. So, she was the perfect choice to get America excited about Team USA and next summer’s Paris Olympics.”
Parton’s cover of the famous rock anthems by Queen is off her upcoming album Rockstar, which was inspired by her 2022 induction into the Rock & Roll Hall of Fame. The album is set for global release on November 17th via Dolly’s Butterfly Records, in partnership with Big Machine Label Group.
Take a look at Dolly’s video for ‘We Are The Champions/We Will Rock You’ – here.
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